The question is always one:

Will Snapchat’s earning report beat, miss, or match the forecasts?

Snap Inc. (SNAP), the company behind the popular multimedia messaging app, will be reporting on Tuesday, May 1st, 2018 after US market close.

Snapchat is a camera application that helps keep people connected through short videos and snappy images.

It also provides Camera, a tool to personalise and add context to Snaps;

Friends Page that allows to create and watch stories, group chats, voice changers and video calls, and communicating through a range of contextual stickers and Bitmojis; and Discover that helps to surface the most interesting stories from publishers, creators, and the snapchat community.

The Forecast

In recent trading, Snap crossed above the average analyst 12-month target price of $15.28, despite having laid off over 100 employees from the advertising team, 22 employees from the content department and 120 engineers since the beginning of the year.

In early February, Snap surprised traders and investors reporting better than expected quarterly numbers, making Snap’s stocks soar from $14 to $20, to later give ground with no apparent reason.

Snap Inc. Director Mitchell Lasky himself sold 25,000 shares for a total transaction of $367,750 last April 17th, after having already disposed of 250,000 shares of Snap stock in the past 3 months.

Yet Snapchat is still growing in popularity. Analysts expect Snap to post earnings per share of ($0.33) against $243.80 million in sales.

What do you think?

Will traders continue to push SNAP higher despite its troubles? Or should we expect a correction?

Trade the Stock today!