Barclays is a global financial services company headquartered in London, United Kingdom. As of 2010, it is the world’s 10th-largest banking and financial services group and 21st-largest company according to a composite measure by Forbes magazine.[3] It has operations in over 50 countries and territories across Africa, Asia, Europe, North America and South America and around 48 million customers.[4] As of 30 June 2010 it had total assets of €1.94 trillion, the third-largest of any bank worldwide (after BNP Paribas and HSBC).